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AfricaStay
A destination-led content strategy and creative portfolio, translating travel products into audience-focused stories, recognisable brand experiences and commercially relevant campaigns.
Travel, told
visually.
A structured social content approach designed to connect destination inspiration with commercial travel priorities. Visual storytelling, consistent creative systems and audience-led messaging make complex holiday choices easier to understand and engage with.
A sense of
escape.
Creative concepts balance destination discovery with clear audience relevance, using purposeful hooks, brand-consistent visuals and different content formats across the customer journey.
Colour &
image treatment.
A flexible visual system keeps AfricaStay recognisable across destinations, formats and campaign objectives without making every post look the same.
The brand palette.
Red and navy establish clear brand recognition, while ocean blue and neutral tones support a consistent hierarchy across campaign artwork, destination storytelling and promotional content.
The image treatment.
Bright natural light, considered contrast and destination-specific colour help different resorts and locations retain their own identity within a cohesive campaign system.
Different places.
One visual voice.
The creative direction adapts to each destination and its audience, balancing inspirational storytelling with clear messaging that supports discovery, consideration and travel enquiries.
Designed for
the feed.
Explore selected creative executions from destination-led campaigns, promotional formats and organic storytelling. Open any visual to examine the design in full.
One cohesive
travel story.
A connected content system bringing brand consistency, audience relevance and commercial storytelling together. The wider AfricaStay campaign case study documents the measurable engagement outcomes.